Dimly lit interior doorway opening into an upscale bar lounge with amber lighting, bar seating, and decorative ceiling elements
New Masterclass — Now Enrolling

Watch Lorenzo shoot the full restaurant experience — step by step.

Food photography and videography, filmed the way it actually happens on a real shoot. Lorenzo walks you through every setup — lighting, composition, technique, and editing — so you see exactly how it's done.

Not theory. Not filler. You watch every decision happen on set, in the same order, with the same settings — until you can do it yourself.

The Masterclasses

The full restaurant experience, step by step.

Each masterclass films a real shoot from start to finish — you watch the same order, the same setups, the same decisions Lorenzo makes on set.

Sharp chefs knife with blood stains on blade against black background

Masterclass 1

Food Photography Masterclass

Watch Lorenzo shoot a full restaurant experience step by step. Master lighting, composition, styling, and editing for food that looks as good as it tastes.

4 ModulesStep by Step
See Full Curriculum
Sushi roll held on chopsticks with red sauce dripping, topped with yellow garnish, against dark blurred background

Masterclass 2

Food Videography Masterclass

Watch Lorenzo shoot cinematic food content, step by step. Learn camera movement, lighting for video, macro and detail shots, slow motion, and editing.

4 ModulesStep by Step
See Full Curriculum

Masterclass 1

Food Photography Masterclass

Module 1Welcome3 lessons
  • Meet Lorenzo
  • What You'll Learn
  • How to Get the Most From This Course
Module 2The Gear I Use4 lessons
  • Cameras
  • Lenses
  • Lighting Equipment
  • What You Actually Need to Start
Module 3Learn Step by Step — Watch a Full Restaurant Shoot7 lessons
  • Lighting: Artificial Light
  • Lighting: Shaping & Controlling Light
  • Composition: Framing & Angles
  • Composition: Flat Lays & Hero Shots
  • Composition: Props, Surfaces & Styling
  • Technique: Focus & Sharpness
  • Technique: Exposure & Camera Settings
Module 4Editing4 lessons
  • Lightroom Workflow
  • Color Correction
  • Retouching
  • Export Settings

Masterclass 2

Food Videography Masterclass

Module 1Welcome3 lessons
  • Meet Lorenzo
  • What You'll Learn
  • How to Get the Most From This Course
Module 2The Gear I Use6 lessons
  • Cameras
  • Lenses
  • Continuous Lighting
  • Gimbals & Stabilizers
  • Audio Gear
  • What You Actually Need to Start
Module 3Learn Step by Step — Watch a Full Restaurant Shoot6 lessons
  • Lighting: Continuous Lighting
  • Lighting: Creating Mood & Depth
  • Composition: Framing & Angles
  • Composition: Camera Movement
  • Composition: Macro & Detail Shots
  • Technique: Focus & Slow Motion
Module 4Editing3 lessons
  • Editing Workflow
  • Color Grading
  • Export Settings for Social Media
An upscale restaurant booth with curved seating, round wood table, place settings, and water glasses, surrounded by tropical plants in dramatic lighting
Close-up of person with bright red lipstick holding capers near their mouth against a warm-toned background

Your Instructor

Lorenzo Franco

Lorenzo has spent over a decade behind the lens, shooting for leading restaurants, hospitality groups, and food brands. His work has appeared in major publications, cookbooks, and marketing campaigns for clients who demand images that move product.

He created these masterclasses to share what actually works — not theory, not filler. Every technique is battle-tested on real commercial shoots. Every lesson is designed to get you from where you are to where you want to be, faster than you think possible.

The Craft

This is the level of work you'll learn to create.

Moody, editorial, technically precise. The same lighting and styling principles that turn a plate into a campaign.

Three profiteroles stacked vertically, coated with melted caramel and topped with crushed pistachios and other nuts against a dark background.

Editorial Product

Cocktail with pale yellow liquid and white foam top, garnished with a fresh green mint leaf against a dark background

Beverage & Pour

Modern dining room with arched textured ceiling, wooden table, woven chairs, floor-to-ceiling curtains, potted plant, and ambient warm lighting

Hospitality & Spaces

Your Investment

Everything you need to go pro

Four modules. Step by step. Lifetime access.

Food Photography

Masterclass only

$499
4 modules, step-by-step lessons
The exact gear Lorenzo uses
Lighting, composition & technique
Full editing workflow
Lifetime access — all future updates

Best Value — Save $199

Complete Bundle

Photography + Videography

$998$799
Both masterclasses — 8 modules total
The exact gear Lorenzo uses
Lighting, composition & technique
Full editing workflow for photo & video
Downloadable cheat sheets & guides
Lifetime access — all future updates

Food Videography

Masterclass only

$499
4 modules, step-by-step lessons
The exact gear Lorenzo uses
Lighting, composition & technique
Full editing workflow
Lifetime access — all future updates
30-day money-back guarantee. Risk-free enrollment.